Switching Things Up
Starting today, this weekly blog post is going to change from weekly action tips to weekly audit tips. The difference? Instead of giving you something to perform on your own to improve your marketing, I’m giving you something to check on your current marketing provider’s service. This change in strategy comes as I’m evolving my ideal client. My “avatar” so to speak. This avatar doesn’t want to perform any SEO tasks. They just want to know it’s getting done correctly. This weekly post is a tool for that.
Are you refining the definition of your ideal client regularly? Is your marketing sending the right message?
Now on to the past week in local search marketing
- Contractors Secret Weapon to Citations
- Local SEO Citation Essentials
- Unstructured Citations in Affluent Neighborhoods
Contractors Secret Weapon to Citations
It just can’t be stressed enough how much your online brand can be affected by citations. Surely you’ve noticed large organizations have a consistent branding on the internet. You can have the same effect with consistent citations. No matter where a customer finds you, it’s the same as your website, business card, etc. If you want more high end clients, your brand needs to be omnipresent and instill a sense of legitimacy and trust.
Local SEO Citation Essentials
More on citations? Yes.
2 days ago, Darren Shaw of Whitespark did a guest post at WordTracker: Improve your local SEO with these citation essentials. Darren is highly regarded as thee source for the latest in citation building.
That post is pretty much a DIY approach, but check it out if you want to get more familiar with what’s involved in the right way to building citations.
Unstructured Citations in Affluent Neighborhoods
This tip is a power move for getting more high end clients and is a teaser to a book by the Contractors Secret Weapon team mentioned above. 11 Secrets to Getting into Lucrative High-End Homes and Communities isn’t exactly “news” this week, but it is new to me, so taking this opportunity to share it.
The tip I’d like to share relates to unstructured citations. Structured is when the mention of your business is in the exact format of: Name, Address, Phone Number, (and sometimes) website. Unstructured would be something like: “Contact the XYZ Remodeling team at contact@XYZRemodeling.com”. It’s mentioning your business, but not in the structured format.
That’s it for this week. As always, shoot me an email and tell me what you need help with.
More on Avatars
If you’re interested in defining your avatar better, you can check out John Lee Dumas’ post here: Who is your avatar? He is focusing on building a podcast to an avatar, but it can be applied to anything.
You can also check out Michael Port’s Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.